In order to survive in business you need to be right, all the time. You need to be certain that your vision is clear. You need to be certain that your revenue model is sound. You need to be sure that you have a marketing, promotions and growth plan which will allow you to maintain a positive cash flow. You need to be right about your risk of unforeseen crisis, and you need to be right about your responses to these crisis’. If any of these things go wrong, you will find yourself on the street.
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