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Brenda Somich

Brenda Somich on Untemplater

A dedicated marketing professional, passionate about sustainability, healthcare, technology and helping good businesses that do good things. I consider myself a simple person and choose quality over quantity in all aspects of life- with my friends, belongings and especially with my career.I consider myself a diversified B2B marketer with a strong understanding of SME’s, a passion for business ethics, and an advocate of corporate responsibility. I received my Bachelor of Science degree in Marketing from Slippery Rock University, my MBA from the University of Nevada, and I’m currently pursuing PMP Certification from the Project Management Institute.

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  Marketing for a Cause

A Little Marketing to Master the Job Search

By Brenda Somich on August 12th 2010 in Untemplate 2 comments

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Given these tough economic times (aka the ”tets”), I often get asked for career advice from friends and family.  Everyone is looking for improvement in their career, whether it’s to land that first job, get a promotion or strike an independent consulting path.  To them, I always say that half the battle is in landing the opportunity.  It’s not about flashy suits and shiny shoes [...]

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Oops! I forgot to promote myself this week.

By Brenda Somich on June 21st 2010 in Career 5 comments

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I’m thinking of creating a poll for my LinkedIn contacts titled ”How often do you Google your own name?” closely followed by “How happy are you in your career?” Interesting questions, and I can only assume  the results may be closely correlated to your level of self-promotion, or adoption of “personal branding” if you will, and quite possibly your level of career [...]

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Why Branding Yourself Isn’t Always Cool.

By Brenda Somich on June 10th 2010 in Career 8 comments

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Have you ever reached a point in your career where you had everything figured out? I value quality… Therefore I am quality. I will consume and preach it. Pretty soon I become the authority on quality, develop a whole persona around quality, and hopefully make some money consulting at it. But what happens when you build your life around a concept that doesn’t always stick? For instance, Paid Search. 5 years ago as a PPC consultant you might have been living the high life, pumping out adwords for $100/hr like it was your purpose on Earth. And now? There are programs that can do it for you for free. System crash…Reboot.

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I Wasn’t Born to Moo. Were You?

By Brenda Somich on May 12th 2010 in Career 4 comments

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If 2009 taught us anything, anything at all, it’s that working for a large company is no more safe than working for a small company. Yet we feel the need to identify ourselves with big names, such as GE, Apple, etc. We sacrifice our creativity, autonomy and passion for a false sense of security and identity and- in the end- get treated like cattle. Sure, they’ll fatten you up but when the money’s tight they’ll take you to the chop house without giving it a second thought.

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